Tag Archives: testimonials

Video: Creating The Most Believable Testimonials For Your Swimming Pool Waterfall Business

video testimonials for your pond waterfall business

The secret to getting testimonials and referrals is to ask for them.

Video testimonials generate a lot more confidence and trustworthiness than written or even spoken testimonials. Folks actually have a person they can associate with; they’re able to see the expression on customer’s faces and the belief in the product is essentially sensed. People today intuitively know that it’s much more challenging to fake a video testimonial, which makes it all the more potent.

Acquiring a customer testimonial on video humanizes your narrative.  It shows that despite the fact that a client may have paid for your services and products, a actual person enjoys the real benefits

The first thing to think about is what you want to be known for. Character is what one is; reputation is what one is thought to be by others. This should shape all else that you do in obtaining testimonials.

Allow me to share a few crucial questions you should answer about your marketplace positioning before getting your testimonials from others:

  • What do you want your product or service to be recognized for? What is it you’d like everybody to say about you and your products or services?
  • What differentiates you from your competition?
  • How do you want your testimonials to appear?

Rather than requesting your customers just wing it through their testimonial by speaking off the cuff, put together a list of questions that frame their replies and make it effortless for them to say excellent things about you and your company.

Here are a few techniques to compose a testimonial:

1. Introduce yourself and say what you do.

2. What type of work were you looking to have done that had you look for the company you are going to highly recommend?

3. What were the final results this company provided? What services did they offer and how easy were they to work with?

4. Sum up your overall experience and advocate for the company. It’s always beneficial to wrap up with one key takeaway you want the viewer to remember.

Make it a Video

Making short videos is quite simple. The strategy is to plan not to edit considering that editing is the difficult piece and prevents people from actually undertaking or publishing them. So if you plan to do your short videos in one take, similar to having a conversation, you’ll produce more testimonials.

If you happen to make a modest error then just say, “What I meant is…” and proceed as you would in any dialogue.

In today’s online world, it’s ok to have a video that doesn’t look staged.  Of course ideally you’ll have your background set against the job you’ve just completed and you’ll guide your customers statements with leading questions.

The feeling of authenticity that’s found in these videos will beat out the well-polished, professional videos every time.

Remember, today’s smartphones have video cameras that will work just fine for creating the type of testimonial video you’re looking for.  And for a few hundred dollars you could set yourself up with a video camera and tripod if you’re looking to get a little more serious.

With today’s technology right in your hand, and a few thought out questions to prompt your customers, what’s holding you back from getting video testimonials?

How To Harness Online Testimonials For Your Swimming Pool And Pond Waterfall Business

local search testimonials

In this second part of getting customer testimonials, we’ll take a look at harnessing the power of online reviews for your swimming pool, pond, and backyard waterfall business.

How do you get credible testimonials? Let’s examine some of the sites you can gather reviews, as well as how to inspire reviews from your customers and how to collect them from all around the web.

Set up a testimonials or reviews button on your website. Clients can click on the button as you encouraged to leave positive reviews and feedback about your services and company.

Send out an email to your clients seeking a testimonial. Your email can contain a link that guides them back to the feedback section of your web-site or a web link that takes them to a customer survey form you created with your evaluation questions.

Include your business in search directories hosted by major search engines. Search directories enable users to leave evaluations about your company on the internet, and may influence the way you get ranking with local search results. One example, let’s say you’re a swimming pool waterfall builder and include your business on Google Places. Customers looking for a swimming pool waterfall builder in their area may select your business over others when they see you have a great deal of favorable customer critiques.

Local search directories like Google Places, Yahoo Local, Merchant Circle, Yelp, and CitySearch allow participants of their networks to write assessments about local companies. Google obtains opinions from Google users, in addition to drawing in opinions from other local search sites like Yelp. Merchant Circle enables member testimonials and also brings them in from Yahoo Local, CitySearch, as well as other sites.

Why would you want to guide your customers to creating reviews on these sites versus writing a testimonial specifically for your site? The answer is simple. If you are attempting to get Google search traffic to your local small business, you would want your company to come up in the search with the most testimonials.

If you have great evaluations on these websites, you should promote them on your testimonials webpage as well.

Use the reviews features on social networking websites like Facebook. Facebook has built-in functions that allow other users to leave recommendations and reviews for your company on your profile page.

Execute an Web search for local business directories to discover a search directory for each significant search engine. You can then add your company to each directory and advise clients to leave their feedback on these websites.

Create daily notifications via email on Google Alerts for a wide range of relevant terms in order to keep track of your name, company name, brand name with the word review.

There is one drawback when it comes to soliciting reviews on your Facebook page, in local search directories, and other sites that you don’t have control over. There is the chance that all of the reviews that are posted will not be positive.

Anytime you come across an unfavorable assessment about your company, it is vital that you act in response to it. When a prospective customer reads a negative evaluation, but also recognizes that you have acted to help resolve the issue in a consumer forum, then that prospective client will discover that you do care about your client’s satisfaction, which might lead to a favorable perception after all.

Your testimonial page is probably one of the most powerful pages on your website. Fantastic testimonies tell people that your product or service is not only legitimate, but amazing enough that other customers are finding great benefits from it.

How To Develop Testimonials For Your Waterfall Business


Have you ever bought a book or product on Amazon and read the reviews before buying?  How about downloaded an app for your iPhone?  Did you ever read the reviews and decide it wasn’t worth it based on other people’s opinions?

Let’s face it; anyone can claim to offer a quality product or service.  In today’s interconnected marketplace customers want proof.  Think about your customer’s decision making process.  Chances are they’ve done a Google search (or Bing or Yahoo) about your company.  What did they find?

Harnessing the power of customer testimonials can be a great asset to your outdoor living area business.  Here are a few strategies to implement a successful campaign to keep the testimonials flowing in.

Ask your clients questions relevant to their total satisfaction with the project you completed for them; why they selected you over your competitors, whether they would recommend your services to others, and if they would hire you for a future project.

Be sure to add a disclaimer to your testimonial survey. Inform your customers that you may be publishing their statements and names from their testimonial. This will help preserve the customer confidentiality and allow you the right to use their statements in promoting your business.

If your customer has provided you with a testimonial in person or through an alternate method, ask your customers permission if you can use their information as a testimonial.

Give a customer survey to your customers upon completion of a job. This approach is a great method if you communicate with your customers in person.

Suggest your customers complete the surveys and return them to you.

You can also have the survey designed into postcards with prepaid postage. This will allow customers to fill them out at their convenience before mailing them back to you.

Send the testimonial survey by mail. The survey can be sent to your customers after you’ve completed their project.

Allow a sufficient amount of time to pass in which customers can use your product before sending the testimonial. For example, if you completed an outdoor living area with a fire pit or outdoor kitchen before a holiday like the 4th of July and they’re planning a big party, send your customer the testimonial letter after the party so they can boast how much their friends and family enjoyed the backyard experience.

Put a stamp on the envelope so your customers can return the responses to you at no cost to them.

If you communicate with your customers via email, you can create a page on your website and send your customers a link to it, avoiding the hassle of using snail mail.

Gathering customer testimonials should be part of your marketing strategy as well as your customer satisfaction strategy.  Coming up in the next article we’ll cover online strategies  for using search directories like Google places, Yahoo local and Yelp.