Tag Archives: marketing

Selling Backyard Water Features: Two Different Approaches

If you’ve been in the outdoor living area industry for any length of time, you’ve certainly seen some difference in the way homeowners go about their purchases.  Just 10 years ago, when home equity loans were popular, customers were willing to part with their money a little easier.  Today it seems customers are seeking value in their outdoor projects.    What’s the best way to sell to today’s consumers?

selling water features

There are two different philosophies to approach the in home sale when it comes to outdoor living area projects.  Top down versus bottom up selling.  By top down I mean you give the customer a price for the whole enchilada,  the backyard waterfall, lighting, seating area, fire pit and work down to get into their budget.  The bottom up is starting at a very basic project, and working up from there.

With a top down selling approach you’re basically giving the customer a complete, fully loaded offering of everything you can provide, similar to them walking on to a car lot and looking at the top of the line, completely loaded luxury car,  and deciding which options aren’t really needed.  It’s almost like shocking them with the price so they feel comfortable when the bid comes in lower.  While a popular strategy 10 years ago, it’s been less effective with clients in today’s market.

The bottom up approach starts with a bare bone, minimal feature, essentially your base model.  This helps the customer feel comfortable with the price, but who wants a stripped down version of anything?  This is where your needs analysis and your role as an adviser come into play.  How will they be using the area?  Is the water feature merely for decoration, or will they be gathering there?   A fire pit and a sitting area might fit their needs.

Using the bottom up approach, you’ll be providing your customers the value they’re seeking in their outdoor living area, while leaving yourself room for future work.  Maybe the backyard kitchen isn’t in the budget this year, but if you position yourself right and keep in front of them with email newsletters and other touch marketing, there could be another job down the road when they look for further enhancements.

So what approach is working best for your company in this economic climate?  Please share your thoughts and ideas.

neptune panels installers

How To Use Google Places For Your Swimming Pool Waterfall Business

 

google places for your swimming pool waterfall business

We’re all familiar with Google Search. Most of us use it every day to find information and data to help us with our jobs and make our daily easier or perhaps, just more entertaining. However, Google is not only a search engine. It also has a range of tools that provide marketers with social networking and content creation opportunities. Google Places is one of these lesser known tools, but used correctly, it can help your swimming pool waterfall business get found on local search results on both Google Search and Google Maps. In fact, you’ve probably unknowingly used it yourself to find a local restaurant or dentist. So, what exactly us Google Places and why is it important?

Google Places is a free service that lets you list useful information about your business for potential customers to see. It’s sort of like the Web 2.0 version of a Yellow Pages ad, but better. With Google Places you can:

  • Gain more visibility for your business
  • Attract more traffic to your web site
  • Level the playing field and appear higher up in search results

 

You probably already have a Google Places listing and don’t even know it. Google collects data from multiple sources, some of which may be outdated or incorrect and aggregates these into a Places listing. Google Places is a great listing for local businesses and getting to the first indexed page is of huge benefit to any business as it will bring in more customers and clients. When you apply for a page in these Google Places, you should make sure that you provide as much information as possible about your business, which means filling in all the optional text fields. You should also upload pictures and videos of swimming pool waterfalls and outdoor living areas you’ve done as the more information you have on your pages, it would appear that the higher you will be ranked in the Place index.

swimming pool waterfalls for google places

Google Places is rather like a Yellow Pages directory where people look to find products and services that they need and which are specific to a local area. Because of the growth of mobile marketing, the number of mobile devices and an ever-increasing desire on the part of the consumer for a more personalized customer interaction with a business and advertiser, the more important Google Places becomes for a local business owner.

A growing number of searches now concentrate on finding local businesses and services, so your business needs to be in those Google Places so that you have as much Internet exposure to your potential client or customer-base as possible. Because Places listings are increasingly finding their way onto the first pages of a Google search, your business needs to be prominent in order for it to beat the competition.

Looking at businesses that have been highly ranked on Places pages, you can’t help but notice that they have been reviewed by customers. The more and better the reviews, it appears that the higher the business is ranked. This has not been stated by Google, but is simply the information for which there is clear evidence in the Places rankings.

As a local business owner you have a client/customer base and you need to ask these people to review your products, business or services. You could have flyers made and give these out at the cash register, requesting satisfied customers to write a review for you.

In 2010 local businesses could choose to ignore Google places, but it would be folly to neglect to use them now. As more searches online are to find local providers of whatever the customer/client wants, it is important for local businesses to have a profile on the Places pages so that prospective customers know where to find what they are looking for. A profile which includes visual images be they photos or videos, will have a higher place on the index pages for that category of service or sales.

So, if you haven’t done so already, create and/or claim your Google Places listing as soon as possible. When creating or updating your listing be sure to do the following:

  • Optimize the listing by using key words that are directly relevant to the products and services you provide.
  • Add images, photos, and videos to create a rich and robust listing. The extra information will help Google match your listing to more searches and ultimately increase the number of views you receive.

 

Here a few helpful links on setting up your page:

http://www.google.com/support/places/bin/answer.py?hl=en&answer=142902&topic=1660711&parent=1656746&rd=1

http://allied-women.com/how-to-claim-your-google-places-listing-to-increase-your-local-business/

http://learning.hubspot.com/blog/bid/109463/How-to-Create-a-Google-Places-Account-Concept-of-the-Week

neptune panels installers