If you haven’t noticed within the last couple years or so, that social media and video marketing have become a key player in the success of a business both big and small, then you’re missing out. These are great ways to interact with consumers and clients who have an interest in your company. It is a great way to bring all types of information to a single platform using images or videos. It is said that a picture is worth a thousand words, and more importantly videos are consisted of thousands of images, just think of the impact visual media has. There are many ways to incorporate visuals into your current marketing strategy by using social media sites such as; YouTube, Facebook, Pinterest, Instagram, Twitter, among others. These sites are a great way to post and share updates of current projects, reflect on other projects you may have done, and communicate with the community. This is very important because with technology becoming so fierce, we rely on instant gratification and the fact that knowledge is power. Visual media is more important now than ever before.
Wikipedia refers to the concept of “visual marketing as harnessing the power of images and visuals (which) makes a marketing plan more powerful and more memorable. Images — when done deftly – can turn concepts and intangible things into something concrete. That helps people envision a brand and its message in their mind’s eye — and remember it when it comes time to buy”.
It is under the assumption that visual media is more for large corporate business’. This could not be further from the truth. You too should incorporate this concept and reap the rewards. With the swimming pool waterfall business being such a visual niche, it is important to have these images and videos that are best going to portray what you do, and that is art. Most people will not understand the intricacies behind a swimming pool or waterfall by just reading about it through an article on your website or newspaper. Having clean, detailed images of projects on your website, and a YouTube channel with videos of product information and some “how to’s” are going to leave a much bigger impression on the consumer than one with no visuals.
Social Media Examiner has a great article called “26 Ways to Use Visuals in Your Social Media Marketing”. This article helps in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience. They do so by going through the ways not only to post images, but how to enhance them for a much larger impact.