As a pool builder for over 32 years, John Oliver of Atlantis Pools and Spas Inc. has built over 1000 pools in the metro area of Tulsa, OK. A full service pool company, Atlantis designs, builds, services and remodels pools. By incorporating specialty features for their clients such as grottoes, swim-up bars, vanishing edges and swimming pool waterfalls, they have earned the reputation as the premier builder in the area.
When John was introduced to the Neptune Panels system, he was intrigued by the reduced time to build as well as the natural look. Using boulders a small job could take from 2-3 weeks and a larger job as much as 2-3 months. And with natural stone waterfalls, he could never achieve the 3-5 foot overhangs due to the restrictions from the weight of the boulders.
While attending training, John that the Neptune Panels system not only looks better than any modular waterfall system, but it was completely customizable, allowing him to build more sheer cliffs than he could with natural stone. In addition, he’s able to build projects more quickly, allowing him to get more jobs done in a season.
According to John, “I wish I had this system 20 years ago. I wasted a lot of time putting boulders up. It could be a game changer for us. I think our company can definitely grow our revenue, to the point where we could double our revenue in a couple of years.”
With over 340 ponds and water features installed in the past 8 years, Cliff Fitzwater of Fitz Water Design worked hard to become the premier pond and pondless waterfall builder in Southwest Missouri. With a retail store in Reeds Spring, MO, just north of Branson, Cliff’s goal is to turn his customer’s backyard dreams into reality.
When Cliff was introduced to the Neptune Panels system for waterfalls, he immediately saw a method to fill a void in his current offerings. He’d lost jobs for swimming pool waterfalls and requests for large backyard waterfalls due to the customers requested location and the amount of property disruption.
As an Aquascape dealer, Cliff appreciate the fact that he’ll be able to combine this system with his current pond building methods to add another level of service to his customers, without detracting from his core business.
With the ease of installation and ability to reach heights that are nearly impossible with natural stone waterfalls, Cliff feels that adding the Neptune Panels system opens new avenues to construct water features, allowing him to diversify his portfolio of services.
According to Cliff, “I just have to decide how large I want my business to grow. With the Neptune Panels system I see reaching 2-3 times my current gross sales very easily.”
The secret to getting testimonials and referrals is to ask for them.
Video testimonials generate a lot more confidence and trustworthiness than written or even spoken testimonials. Folks actually have a person they can associate with; they’re able to see the expression on customer’s faces and the belief in the product is essentially sensed. People today intuitively know that it’s much more challenging to fake a video testimonial, which makes it all the more potent.
Acquiring a customer testimonial on video humanizes your narrative. It shows that despite the fact that a client may have paid for your services and products, a actual person enjoys the real benefits
The first thing to think about is what you want to be known for. Character is what one is; reputation is what one is thought to be by others. This should shape all else that you do in obtaining testimonials.
Allow me to share a few crucial questions you should answer about your marketplace positioning before getting your testimonials from others:
What do you want your product or service to be recognized for? What is it you’d like everybody to say about you and your products or services?
What differentiates you from your competition?
How do you want your testimonials to appear?
Rather than requesting your customers just wing it through their testimonial by speaking off the cuff, put together a list of questions that frame their replies and make it effortless for them to say excellent things about you and your company.
Here are a few techniques to compose a testimonial:
1. Introduce yourself and say what you do.
2. What type of work were you looking to have done that had you look for the company you are going to highly recommend?
3. What were the final results this company provided? What services did they offer and how easy were they to work with?
4. Sum up your overall experience and advocate for the company. It’s always beneficial to wrap up with one key takeaway you want the viewer to remember.
Make it a Video
Making short videos is quite simple. The strategy is to plan not to edit considering that editing is the difficult piece and prevents people from actually undertaking or publishing them. So if you plan to do your short videos in one take, similar to having a conversation, you’ll produce more testimonials.
If you happen to make a modest error then just say, “What I meant is…” and proceed as you would in any dialogue.
In today’s online world, it’s ok to have a video that doesn’t look staged. Of course ideally you’ll have your background set against the job you’ve just completed and you’ll guide your customers statements with leading questions.
The feeling of authenticity that’s found in these videos will beat out the well-polished, professional videos every time.
Remember, today’s smartphones have video cameras that will work just fine for creating the type of testimonial video you’re looking for. And for a few hundred dollars you could set yourself up with a video camera and tripod if you’re looking to get a little more serious.
With today’s technology right in your hand, and a few thought out questions to prompt your customers, what’s holding you back from getting video testimonials?